If you’re anything like me, you’ve given a gift to a child and wondered if they would use it or not.

Recently Supergirl, my boo, Superman’s Daughter turned 10! Haaaaaappy Biiiiiirthdaaaaay!

She had a Hollywood themed party and received a bunch of gifts.

the-supers ***   supergirl-bd

The gifts had me thinking, what if INSTEAD of gifts, Supergirl’s guest invested in her goals?


Enter iSow…. (think, GoFundMe for kids)

iSow is a platform that transforms gift-giving for young people.   With a focus on making gift-giving meaningful and simultaneously helping 0-22 year olds understand the true value of money, iSow lets young people use birthdays, holidays, and everyday gift-giving moments to sign up for “goals” instead of “goods” in 3 key categories:  saving towards the future, sharing with those who are less fortunate, and spending wisely on things that matter. 

Instead of buying them more “stuff” from the toy store or more gift cards that often go misplaced or unused, those who love them can check out what they are “Sowing” for, and contribute towards their savings, causes and wishes in support of their goals.  It is truly a platform whereby we teach young people that in life, you reap what you Sow. Get it? iSOW? 🙂
I was soooooo excited I excited that I helped Supermom (SuperGirls’s mother), create  a free iSow account for Supergirl! Check it out here:

Now it’s YOUR turn to create a FREE isow account for the kids in your life. Here’s how… It’s FREE and EASY & it takes less than 3 minutes!

1.YOU sign up and add your child(s) if they are < 13 years old.

2. Your child can sign up themselves if they are >13 years old.

3. You must add a PayPal email address to the iSow account for your child, to be able to receive money from gift-givers.

How iSow works: 

  • Once sign-up is complete, your child adds goals in 3 categories (saving for the future, sharing with others, and spending on something they really want.)
  • Your child can have as many goals as they want in as many categories as they want (or as few!).
  • Each child gets a customized url when they sign up (similar to Linked In) that they can share with family and friends in a birthday party invitation, in email or via facebook/social media.
  • Friends, family members, party attendees, etc. can give a gift of money to their iSow profile to support their goals instead of buying them more meaningless “stuff” on birthdays, holidays and other gift-giving moments.
  • The gift money is deposited into the PayPal account associated with their iSow profile as soon as the gift is given.


  • iSow’s Financial Dictionary, Sow Smart, also teaches your kids the language of money using memes from hip hop artists, tv personalities, and artists who talk about money and give it context that young people can relate to.  Think Rick Ross saying “Graduated from them cars, now it’s stocks and bonds” to explain what a stock and a bond is.
  • learn more here:

    How cool is that? Will you be signing up for iSow: Let me know in the comments & share on twitter!

[bctt tweet=”I’m teaching my child to value money with this FREE tool, @isowfor” username=”thebudgetnista”]

Want to support Supergirl’s goals on iSow? You can go so here:

Live richer,

My Lisa Rule: I have 4 sisters and Lisa is the baby (we’ll she’s not a baby anymore). Of all of my sisters, I’m the most protective over her. Before I share any product or service with you, it must pass my Lisa Rule.

What’s the Lisa Rule? If I would not advise Lisa to use a product or service, I won’t advise you to. YOU are my Lisa. I feel protective over you and your financial journey.

iSow passes my Lisa Rule.

About the Author Tiffany Aliche

Tiffany “The Budgetnista” Aliche, is an award-winning teacher of financial education, America’s favorite, personal financial educator, and author of the New York Times Bestselling book, Get Good with Money. The Budgetnista is also an Amazon #1 bestselling author of The One Week Budget and the Live Richer Challenge series and most recently, a children's book, Happy Birthday Mali More.

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  1. This is a wonderful goodie!! I am going to start an iSow account for my 4 year old daughter. I would much rather family and friends contribute to her account then to buy toys that she never plays with or things that she doesn’t need. Thanks Tiff!!

  2. I LOVE THIS!!!! Signing all my kids, nieces and nephews up today. This is great for the approaching holidays! Thank you so much for this Great Goodie.

  3. Sounded like a wonderful opportunity, however I was terribly frustrated at the sign up process. It would not let me add my child’s first and last name. I tried for 5 minutes with no success. Very disappointed.

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